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We’re 13 Fishing, Reels and Rods Manufacturer

13 Fishing is a brand that offers a diverse range of high-quality fishing gear, including rods, reels, lures, and apparel, designed to meet the needs of anglers worldwide.

Our Product Categories

13 Fishing offers a diverse range of high-quality fishing gear to meet the needs of anglers worldwide, including:

13 Fishing Reels

13 Fishing reels are praised for their durability, performance, and innovative features like Bulldog drag and advanced braking systems.

13 Fishing Rods

13 Fishing rods are designed for balance, performance, and aesthetics, with a variety of options available for different types of fishing.

13 Fishing Baits

13 Fishing baits, such as the Jabber Jaw Hybrid Squarebill Crankbait, are designed to give anglers an edge in their fishing adventures.

13 Fishing Ice Combos

13 Fishing ice combos provide a complete package for anglers to conquer the ice fishing season.

13 Fishing Clothing

13 Fishing clothing, including caps and visors, allows anglers to complete their gear and look the part.

13 Fishing Accessories

13 Fishing accessories, like decals, help anglers personalize their gear and show their brand loyalty.

13 Fishing Bestsellers

13 Fishing Concept Baitcasting Fishing Reel

The 13 Fishing Concept A Baitcasting reel is a lightweight, low profile reel designed with the rigors of competitive fishing in mind, featuring a durable aluminum chassis, advanced bearings, a powerful Bulldog Drag System, and available in multiple gear ratios to suit the needs of knowledgeable anglers.

13 Fishing Defy Silver Spinning Fishing Rod

The 13 Fishing Defy Silver Spinning Fishing Rod is designed to offer a balance of strength and flexibility, with enough backbone to handle hard-mouthed fish yet a soft enough action to keep delicate species hooked, though some customer reviews have raised concerns about durability issues with the rod.

13 Fishing Axum 6.2:1 Gear Ratio Spinning Reel

The 13 Fishing Axum 6.2:1 Gear Ratio Spinning Reel is a ruggedly-designed reel featuring a cast iron carbon frame and rotor, a patent-pending Coolstop Drag System, Hyper Brass Pinion Gear, and a range of other saltwater-ready components, making it a durable and high-performance option for inshore fishing challenges.

Ultimate Fishing Gear

Why Customers Choose Us

Customers choose 13 Fishing products for their innovative designs, high-quality construction, and exceptional performance:

Advanced Designs

Innovative designs that push the boundaries of fishing gear technology, setting 13 Fishing apart from the competition.

Premium Construction

High-quality construction using premium materials and advanced manufacturing techniques, ensuring durability and reliability.

Versatile Excellence

Exceptional performance across a range of fishing applications, from inshore to offshore, giving anglers the edge they need to succeed.

Any question about our reels or rods?
Feel free to contact us anytime.

13 Fishing Company Values

At the core of 13 Fishing’s success is a set of deeply-held company values that guide every aspect of the business:

Our Clients' Images

13 Fishing Concept Z

13 Fishing Black Betty FreeFall Ice Reel

Jabber Blade by 13 Fishing

13 Fishing Concept A3

13 Fishing Company Insights

As 13 Fishing continues to grow and innovate within the fishing industry, the company offers the following key insights:

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13 Fishing Reviews

13 Fishing customers have shared overwhelmingly positive experiences with the brand’s products, highlighting their quality, performance, and value. Here are three detailed reviews from satisfied anglers:

As an avid bass fisherman, I've had the opportunity to extensively test a variety of 13 Fishing rods and reels over the past few years. From the moment I first laid eyes on the sleek, modern designs of the 13 Fishing Concept A series, I knew I had to give them a try. I started with the Concept A3 baitcast reel, and I have to say, it quickly became an indispensable part of my fishing arsenal. The first thing that struck me about the Concept A3 was its remarkable smoothness. The dual braking system and 11 ball bearings work in perfect harmony to provide an incredibly smooth and precise casting experience. I was able to easily make long, accurate casts with very little effort, which gave me a significant advantage when targeting wary bass in open water. The reel's low-profile design also fits comfortably in my hand, allowing me to maintain complete control during hard-fought battles with large fish. One of the standout features of the Concept A3 is its Bulldog Drag System. This drag system is simply phenomenal, providing an incredible amount of raw power and stopping force when needed. I've hooked into some monster bass that have made lengthy, line-peeling runs, and the Concept A3 has never let me down. The drag remains smooth and consistent, allowing me to put maximum pressure on the fish without fear of line breakage. In terms of durability, the Concept A3 has proven to be an absolute workhorse. I've used it in a variety of fishing conditions, from crystal-clear mountain lakes to murky, debris-filled rivers, and it has continued to perform flawlessly. The reel's corrosion-resistant construction has kept it looking and functioning like new, even after repeated exposure to saltwater and harsh environments. Aside from the Concept A3 reel, I've also had the pleasure of using several 13 Fishing rod models, including the Defy Black and the Creed X. Both rods have exceeded my expectations in terms of sensitivity, power, and overall fishability. The Defy Black, in particular, has become my go-to rod for pitching and flipping in heavy cover, thanks to its responsive blank and robust backbone. The Creed X, on the other hand, has been an excellent choice for finesse techniques, with its lightweight design and smooth action allowing me to impart subtle movements in my lures. Overall, my experience with 13 Fishing products has been nothing short of exceptional. The brand's commitment to quality, performance, and innovation is evident in every product they offer. As an avid bass fisherman, I can confidently recommend 13 Fishing to anyone looking to take their fishing game to the next level.

John Smith

Avid Bass Fisherman

As a passionate saltwater fly fisherman, I've always been on the lookout for gear that can withstand the harsh marine environment while delivering top-notch performance. That's why I was so excited to discover the 13 Fishing Axiom X Saltwater Fly Rod series. From the moment I first laid eyes on these sleek, modern rods, I knew they were going to be a game-changer for my fishing adventures. The Axiom X series is built to excel in the saltwater realm, and it shows in every aspect of its design. The lightweight, yet incredibly durable, blank is crafted from high-modulus graphene-reinforced carbon fiber, which provides an unparalleled blend of strength and sensitivity. I can feel the slightest twitches and movements of my fly, allowing me to present my offerings with pinpoint accuracy, even in challenging wind conditions. One of the standout features of the Axiom X rods is their exceptional power and lifting capacity. I've hooked into some truly massive fish, from bull redfish to giant tarpon, and these rods have never let me down. The powerful backbone allows me to quickly turn and subdue even the most hard-fighting species, while the progressive taper ensures a smooth, controlled fight that minimizes the risk of heartbreaking break-offs. Another aspect of the Axiom X that I absolutely love is its remarkable durability. I've put these rods through the wringer, casting them in heavy surf, navigating through mangrove tunnels, and even accidentally dropping them onto rocky flats. Yet, they've continued to perform flawlessly, with no signs of damage or degradation. The saltwater-resistant components, including the hard-anodized aluminum reel seat and stainless steel guides, have proven to be truly corrosion-proof, ensuring that my investment in these rods will last for years to come. Beyond the technical aspects of the Axiom X, I've also been incredibly impressed by the rod's aesthetics. The sleek, modern design and matte black finish give it a really sharp, professional look that I just can't get enough of. Whenever I'm out on the water, I can't help but admire the clean, minimalist styling of these rods, which only adds to the overall enjoyment of my fishing experience. In my opinion, the 13 Fishing Axiom X Saltwater Fly Rod series is an absolute must-have for any serious saltwater fly fisherman. The combination of high-performance features, exceptional durability, and eye-catching aesthetics make these rods a true standout in the crowded fly fishing market. If you're looking to take your saltwater fly fishing to the next level, I can't recommend the Axiom X enough.

Sarah Johnson

Saltwater Fly Fishing Enthusiast

As a competitive tournament angler, I'm always on the hunt for fishing gear that can give me an edge over the competition. That's why I was so intrigued when I first learned about the 13 Fishing Concept Z reel. After hearing rave reviews from fellow anglers, I decided to give it a try, and I have to say, I'm thoroughly impressed with its performance. The Concept Z is a true workhorse of a reel, designed to withstand the rigors of professional-level competition fishing. The reel's low-profile, lightweight design fits perfectly in my hand, allowing me to maintain complete control and sensitivity during the most intense battles with big bass. The 11 stainless steel bearings and advanced braking system work together seamlessly to provide an incredibly smooth and precise casting experience, which is absolutely crucial when trying to eke out every last yard of distance on those long, accurate casts. One of the standout features of the Concept Z, in my opinion, is the reel's Bulldog Drag System. I've hooked into some truly mammoth bass that have made blistering, line-peeling runs, and the Bulldog Drag has never let me down. The drag remains silky smooth and consistent, even under the most extreme loads, allowing me to put maximum pressure on the fish without fear of line breakage. This level of drag performance has been a game-changer for me, as it has helped me land several tournament-winning fish that I may have otherwise lost. In terms of durability, the Concept Z is an absolute beast. I've used this reel in a wide variety of fishing conditions, from the clear, rocky rivers of the Ozarks to the murky, vegetation-choked lakes of the Southeast, and it has continued to perform flawlessly. The reel's corrosion-resistant construction has kept it looking and functioning like new, even after repeated exposure to the elements and harsh tournament environments. Beyond the technical aspects of the Concept Z, I've also been incredibly impressed by the reel's overall aesthetics. The sleek, modern design and matte black finish give it a really sharp, professional look that I just can't get enough of. Whenever I'm out on the tournament trail, I can't help but admire the clean, minimalist styling of this reel, which only adds to the overall enjoyment of my fishing experience. In conclusion, the 13 Fishing Concept Z reel is an absolute must-have for any serious tournament angler. The combination of high-performance features, exceptional durability, and eye-catching aesthetics make it a true standout in the crowded reel market. If you're looking to take your competitive fishing game to the next level, I can't recommend the Concept Z enough.

Michael Thompson

Tournament Angler

Interested in fishing rods and reels?

For anglers interested in elevating their fishing experience with 13 Fishing’s innovative products, we invite you to contact us for a free consultation to explore how our gear can meet your specific needs.